Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop [Paperback] review

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Scott Granneman is definitely an author, educator, and consultant. Scott has written three books (Don’t Click on the Blue E!: Switching to Firefox, Hacking Knoppix, as well as the seminal Linux Phrasebook), co-authored one (Podcasting with Audacity: Creating a Podcast With Free Audio Software), and contributed to two (Ubuntu Hacks and Microsoft Vista for IT Security Professionals). In addition, he is a monthly columnist for SecurityFocus, with op/ed pieces that concentrate on general security topics, as well as for Linux Magazine, in a column emphasizing new and interesting Linux software. He formerly blogged professionally on Outdoors Source Weblog and Download Squad.
 
As an educator, Scott has taught 1000s of people of ages–from preteens to senior citizens–on a wide variety of topics, including literature and technology. He spent a little while working to coach people in any way degrees of technical skill about open source technologies, like Linux and Firefox, and open standards. He could be currently an Adjunct Professor at Washington University in St. Louis, where he teaches a number of courses about technology, the Internet, and security.
 
As a Principal of WebSanity, he works with businesses and non-profits to take full advantage in the Internet’s communications, sales, and service opportunities. He researches new technologies and manages the firm’s UNIX-based server environment, thereby putting what he writes and teaches into practical use, and works closely along with other partners on the underlying WebSanity Content Management System (CMS).
 

Introduction: Computing inside Cloud

Microsoft Office will be the undisputed 800-pound gorilla inside the office suite jungle, with millions of users and vast amounts of dollars in sales. However, once we saw in King Kong, even the mightiest gorilla could be hurt by enough buzzing planes. If considered one of those planes is actually a mighty jet named Google, then good ol’ Kong could be facing more trouble than he’s anticipated.

Over the last few years, Google may be polishing Google Apps, its online suite of software which includes most in the features present in mainstream office suites, then some:

Word processing, spreadsheets, and presentations
Email and contacts, including message security and recovery
Calendar
Wikis and websites
Instant messaging
Video sharing
Google is seeing phenomenal success with Google Apps. Over 3000 businesses per day are registering in a rate of over one million per year. In total, over 500,000 businesses use Google Apps, with greater than ten million active users. Of those, hundreds of thousands pay for your Premier Edition of Google Apps, which costs $50 per year. In the realm of education, a large numbers of universities, with greater than tens of thousands of active students and staff on six continents, are using Google Apps.

Some of the clients in operation include the following:

Brasil Telecom
The District of Columbia (38,000 employees)
Genentech
Indoff (500 employees)
Intel
L’Oreal R&D
Procter & Gamble Global Business Services
Prudential Real-estate Affiliates (450 employees)
Telegraph Media Group (1400 employees)
Valeo (32,000 employees)
As for clients in education, there are lots of impressive wins for the reason that list as well:

Arizona State University (65,000 students)
George Washington University
Hofstra University
Indiana University
Kent State University
Northwestern University (14,000 students)
University of Delhi
University of North Carolina—Greensboro
University of Southern California
University of Virginia
Just to offer one example, Arizona State University has 65,000 students, which is obviously a huge number, but it took only a couple weeks to deploy Google Apps. Consequently with the switch, ASU is now saving $500,000 a year, which can be nothing to sneeze at.

This might all seem being a drop inside bucket compared with Microsoft’s reach and profits, as well as in strictly numerical terms it is. However, keep at heart that Google makes its money primarily through ad sales, plus it therefore comes with an overwhelming interest in moving the maximum amount of individuals lives as possible online. The more we move online, the more opportunities Google has to put ads looking at our eyeballs.

In addition, every one who starts using Google Apps is potentially one less customer for Microsoft, which hurts Google’s biggest competitor in the long run. Microsoft has finally woken up to the fact that software and services are inexorably moving to the Net, and it has responded using its own attempts within this area, called Microsoft Online Services.

Note - Microsoft also markets a service called Office Live (http://www.officelive.com), but don’t be fooled. That’s just rebranded Hotmail, document storage (you still must have Word, Excel, and PowerPoint installed on the PC), and el cheapo website hosting.

Microsoft’s involvement, however, remains tied to its “software plus services” model, in which online tools still require using software running on the PC to work. This protects Microsoft’s cash cows, Windows and Office, first and foremost, while allowing the organization to trumpet its participation in moving online as well.

If you look more closely at Microsoft’s offering, the thing is which it still requires software that runs in your computer beyond merely a web browser. Sure, the least expensive offering —$3 per user per month—provides email by method of a web browser, but that’s just Outlook Web Access pointed to an Exchange server. To use other tools such as SharePoint server access for document sharing and collaboration, expensive licenses for Microsoft Office remain mandatory.

Prices go up beyond this concept to ensure that the complete package, with hosted Exchange and SharePoint and other tools, starts at $15 per user per month, which involves $180 a year per person. Not to mention it works only with Microsoft software, which means Windows and Office. You'll find a way to work with a Mac to see email, but you might have to make use of Entourage, Microsoft’s Outlook-like program that’s part with the company’s Office suite, for Macs. Linux users? Don’t be silly!

It’s not just Microsoft, however. Yahoo is sniffing round the hosted services concept using the formation of the new Cloud Computing & Data Infrastructure Group. And Amazon continues to be carrying this out for years using its Amazon Web Services (http://aws.amazon.com), which includes Elastic Compute Cloud, Simple DB, Simple Storage Service, and Simple Queue Service.

Something is changing in business, for the Internet, along with technology. The word that's increasingly used to affect this change is cloud computing.

THE RISE OF CLOUD COMPUTING
As a term of technical slang, the “cloud” refers for the Internet, so cloud computing identifies Internet-centric software and services that are outsourced to another person and offered on pay-as-you-go terms. In true of Google Apps, organizations don’t must install software on their computers (and it doesn’t matter if those computers are running Windows, Mac OS X, or Linux), plus they don’t need to install and keep expensive servers and also the associated software they require to run. Instead, they only access Google’s services in a web browser.

Everything is on Google’s infrastructure—the software, the data, the backups, everything—and is therefore accessible inside the cloud from anywhere. It doesn’t matter if you’re getting to Google Apps from the computer at the job or at home, or from the iPhone or BlackBerry, or out of your office or somewhere in Timbuktu because everything you may need is always available in Google’s cloud.

It’s not a new idea per se—decades ago, Sun co-founder John Gage proclaimed that “the network will be the computer”—but it’s finally been able to reach a period of reality and even hypergrowth thanks towards the spread of reliable high-speed Internet access coupled with the virtually limitless supplies of computer storage and processing power. As it gets cheaper and cheaper for companies for example Google and Amazon to create out massive server farms, then connect those mind-bogglingly powerful resources to users over the world via the Internet, new and exciting technologies become possible. Case study number one: Google Apps, the niche of the book.

Of course, there are conditions that companies building services in the cloud and users of those services will face.

To start with, there’s reliability. Yes, even the mighty Google has stumbled. In July 2008, for example, Google Docs was unavailable to numerous users for one hour or so. Virtually all companies have suffered downtimes, however, ranging from eBay to Amazon to Royal Bank of Canada to AT&T. This is simply an undeniable fact of life. Downtimes will happen. Humans can try to plan for each and every eventuality, but mistakes, errors, and even natural events beyond our control intrude and cause problems. It’s an appealing psychological fact, though, that we humans exhibit something referred to as illusion of control. For instance, we are far more probable to die in the car than on a plane, but people in many cases are psychologically more at ease driving within their cars than riding on planes due for the fact that drivers feel responsible of the situation, while passengers may not.

For this reason, many people feel safer running their unique servers instead of outsourcing to Google since they want that a feeling of treating their machines as well as their data. However, Google now provides a service level agreement (SLA) for the Premier Edition of Google Apps that guarantees 99.9% uptime for Gmail (that means about 9 hours of downtime a year). SLAs for other services are coming soon as well.

In addition, please take a have a glance at 99.9% uptime guarantee. Before you will not even consider using Google Apps, think honestly about your personal organization’s infrastructure. I realize you choose to work hard, and you are doing the absolute best you can, but are you able to honestly point out that your servers are down less than 9 hours a year? If so, maybe you must continue doing things the way in which you’ve been doing them. But when not, maybe you must think a bit more about cloud computing the Google way.

In fact, a much more than merely a insufficient downtime, I'd argue that customers actually want honest communication about problems and what cloud computing providers are doing about them. If the service I take advantage of is down, that’s annoying, but only can easily see how the service providers find out about the matter and follow along as they fix it, I’m fine. I’m inside loop, understanding that reduces my stress and annoyance. Google continues to be okay at commu...